Helping brands find their future.
FOR BRANDS
I support brands directly in four key strategic areas:
POSITIONING & IDENTITY
CAMPAIGN & CONTENT DEVELOPMENT
CHANNEL & COMMUNITY STRATEGY
MESSAGING & COPY DIRECTION
All scopes are custom. Please reach out to discuss and request a proposal.
Case Study
MODERN CITIZEN
+ Brand positioning
+ Copy direction
+ Channel marketing
+ Influencer
+ PR
+ Comms & messaging
+ UGC strategy
+ Campaign development
+ Research & insights
I joined Modern Citizen as the brand and brand marketing lead during their transition into a private label business, and spent ~five years building the brand platform in-house. I continued supporting brand channels as a consultant for nearly a year after stepping out of the full-time role.
FOR AGENCIES
I support agencies for both pitch development and full scope execution via:
STRATEGY
LANGUAGE & COPY
CATEGORY EXPERTISE
Case Study
ID X NIKE
+ Pitch development
+ Campaign development
+ Sport category expertise
+ Narrative & copy
+ Influencer seeding & brief strategy
+ Press handling
+ Integration development
I joined as an embedded, client-facing strategist to support Invisible Dynamics throughout their scope with Nike. This GTM campaign centered on the launch of the Vomero 18 road shoe with the specific goal of getting in the path of Gen-Z women, and involved a YouTube content series (Comfort Zones); a style-led lookbook with assets across social, web, app, and email; a Strava integration; and a press partnership with The Cut.
FOR CREATORS
I spent nearly a decade building and managing influencer programs at companies like Away, Modern Citizen, and Magna. Now, I coach emerging creators to clear hurdles and help set up for growth and strong business relationships — without needing to seek or sign to management.
ABOUT ME
I have nearly a decade of experience in the world of consumer brands as a multi-channel marketer and strategy leader, helping companies from pre-launch start-ups to DTC darlings and corporate giants find their flashpoints. I’ve navigated rebrands, global pandemics, sociocultural shifts, and more social media landscape changes than I can count. I’ve seen it all — and I’ve learned that a strong, expressive brand is the best vehicle to take a company confidently into the future, whatever that future may hold.
I would love to help you build it.
In my spare time, I distance run, coach girls’ club soccer, watch hockey, read fiction, and spend time with my Siamese cat, Zephyr (who I have booked as a model in the past, making him my most spoiled client).
